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Marketing Manager

CV example for (senior) marketing managers in B2B and B2C. Concrete writing tips, sample bullets and the recommended layout for recruiter scanning.

Olivia Mitchell

olivia.mitchell@example.co.uk·+44 7700 445566·Bristol·linkedin.com/in/oliviamitchell
Summary

B2B SaaS marketing manager with 6 years of experience at UK scale-ups in fintech and HR-tech. Owner of the paid-acquisition funnel from pre-Series A to £15M ARR. Reduced CAC by 38% at a low-code platform in 2 years through retargeting and LinkedIn Ads optimisation.

Experience

Senior Marketing Manager — Demand Generation

Apr 2022 — Present
Mendix (Siemens) · Bristol

Owner of the EMEA demand-gen funnel for the low-code platform. Manager of 3 specialists (Paid, Content, ABM).

  • Reduced Customer Acquisition Cost from £1,420 to £880 in 18 months through retargeting and funnel segmentation.
  • Launched an ABM programme targeting 200 enterprise accounts; generated £4.2M pipeline within 9 months.
  • Manager of a team of 3; all three received "exceeds expectations" in the annual review.

Marketing Manager

Jun 2019 — Mar 2022
Sage UK · Newcastle

B2B marketing for HR software in the SME segment.

  • Built a content-marketing engine from 0 to 60K monthly organic visitors in 24 months.
  • Launched an MQL-to-SQL scoring model in HubSpot; improved conversion from 4% to 11%.
Education

MSc Marketing

Sep 2017 — Jun 2019
University of Bristol · Bristol
Skills
Demand Generation·HubSpot·Salesforce·Google Ads·LinkedIn Ads·ABM·GA4·SQL (basic)

Template: modern · Colour: violet

How to write a strong CV as a marketing manager

Concrete, no clichés — what works with recruiters.

Funnel numbers are the currency

Recruiters for (senior) marketing roles are looking for one thing: can you measurably improve the funnel. Put hard numbers in every bullet: CAC, MQL-to-SQL conversion, pipeline generated, ROAS, ARR added. "Responsible for marketing strategy" is word noise; "Reduced CAC from £1,420 to £880 in 18 months" is an interview trigger.

Channel mix + tool stack explicit

Mention concrete channels (LinkedIn Ads, Google Ads, retargeting, ABM, content, partnerships) and the tools you actually use day-to-day (HubSpot, Salesforce, Marketo, GA4, Looker). Vague "marketing automation" without a tool name is a red flag — UK recruiters will assume you know it only on paper.

Team and stakeholder leadership

For senior roles, whether you can build and lead a team matters. "Manager of 3 specialists" is stronger than "collaborated with team". Mention exactly who you manage (roles and headcount), and as a bonus: achievements of those team members ("all three exceeds expectations").

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