Cover Letter Example
Marketing Manager
Example cover letter for a marketing manager application. The structure — greeting, opening, body, closing — is what UK recruiters expect. Use as a starting point and adapt to your own experience and the vacancy.
Olivia Mitchell
I am writing to express my strong interest in the Senior Marketing Manager Demand Gen role at Trainline. The combination of your organisation and this position aligns closely with the direction in which I want to take my career.
In my current role as Senior Marketing Manager — Demand Generation at Mendix (Siemens), I have gained experience in reducing Customer Acquisition Cost in B2B SaaS. Alongside that, I actively focus on leading a team of demand-generation specialists — for me that is an essential part of the work. I recognise in the Trainline job advert the way these elements come together.
I would welcome the opportunity to discuss my application further in person. You can reach me at olivia.mitchell@example.co.uk or on +44 7700 445566.
Template: Modern · Addressed to: Trainline
How to write a strong cover letter as a marketing manager
The four standard blocks — and what to put in each.
1. Opening — why THIS role
In one sentence name the specific role and company. In the second sentence note where you saw the vacancy if relevant. Avoid generic openers like 'I am writing to apply for your position'.
2. Body — why you fit
This is where you make the match. Take two or three concrete elements from your background that map one-to-one to the vacancy. For marketing manager: mention results in numbers (where possible), specific systems, certifications or projects.
3. Company motivation — why THIS organisation
One or two sentences on why you specifically want to work there. Concrete and specific: a product, a strategic move, a cultural marker.
4. Closing — concrete call to action
Ask for an interview. State your availability. Sign off with 'Yours sincerely'. Total length: 250-400 words, one page.